5 Ways Tech B2B Startups Can Leverage SEO to Grow

It’s no secret that SEO is one of the most important aspects for every B2B startup to focus on. From finding new customers to building brand awareness, there are many reasons why every startup needs an effective SEO strategy.

Tech B2B startups are a growing segment of the economy and it’s never too early to think about SEO. But it’s not as easy as just putting up a website and waiting for people to find you. There are specific considerations that make tech startup SEO unique.

Getting started with SEO for tech startups can be daunting. There are many different things to consider, and it’s hard to know where to start. But don’t worry – we’re here to help! In this blog post, we’ll go over 5 ways that you can leverage SEO to grow your B2B tech company.

So if you’re ready, let’s get straight into it!

1. Start with Keyword Research and Understand Your Audience

Understanding your audience is the first step in any SEO campaign. You need to know what they want and how you can deliver it to them. The typical tech audience is probably searching for information that’s specific, detailed, and highly technical. Keyword research will help you find out which phrases your audience uses most often when looking for products or services like yours.

Keyword research can help you find the phrases your audience uses most often when looking for products or services like yours. Ubersuggest is a great tool to get started with keyword research, which will show you related keywords that other users are searching for around specific topics.

The benefit of keyword research tools like Ubersuggest is that it can help you find long-tail keywords that are specific to your business or niche, and will likely have low competition when it comes to ranking in search engines like Google.

Google autocomplete is a free and fast way to research keywords. It’s easy! All you have to do is type “keywords” into the Google search bar followed by any word or phrase related to what you’re working on (e.g., if I’m writing about marketing automation I might input “Marketing Automation”), wait for the drop-down list of suggested searches, then click on any that seem relevant.

As you can see, Google shows us the phrase “Marketing automation software” because these are searched together most often. This means that if we want to rank for these keywords on Google’s search engine, then it would be more important for our content to use those two words.

After conducting keyword research you’ll be able to determine which keywords match these criteria – these are words or phrases that you should be targeting with your SEO campaign. From there, create an effective content strategy for each phrase on how they’ll address its needs better than competitors can offer.

2. Optimize Your Website for Search Engines

Search engines are usually the first place your potential customers will go when they need to find a product. If you have an optimized website, more people can find it and end up purchasing from you over someone else who doesn’t take time to optimize their site for search engine traffic.

Google is a big player in the search engine world, and it’s essential to optimize your website for Google. With such short attention spans and an overwhelming amount of competition, you can’t afford to ignore a good user experience or slow load times. Optimizing your website, as well as the content you create, is important for attracting and retaining visitors.

There are a lot of things you can do to improve the chances that Google will notice and rank your site higher on its SERPs.

Ensure that you have a responsive design for desktop, tablet, and mobile devices.
Make sure that your site is crawlable. Googlebot should be able to see all pages of your website without getting blocked by robots.txt or a 404 error message. Add a sitemap with all of the pages on your website so search engines can crawl through it more easily.
Transfer your domain to a reputable and better registrar. I recommend Namecheap.
Optimize the load speed for SEO as well as user experience with appropriate hosting, server configuration settings like caching and compression, and frontend optimization techniques such as image resizing and compression.
Create high-quality content on topic-specific keywords using keyword research tools (e.g., SEMrush) so you are prepared when it comes time to optimize the meta tags in order to attract organic traffic from search engines.
In addition to following basic SEO best practice guidelines such as keyword research and links back to site content, include rich media content: images and videos – anything visual you can add that will make visitors stay on the page longer than just looking at plain text!
Optimize the body text of your blog post and landing pages for keywords and phrases that are relevant to your target audience. Include these words in headlines, subheads, titles, H tags, and meta descriptions. Make sure the title tags and meta descriptions are accurate, compelling, and unique.
Keep up to date with SEO best practices by reading blogs from industry leaders like Moz or Google (or hiring someone who knows what they’re doing).
Add your social links to the bottom of every page so that visitors can share content on their favorite networks.
Make sure you have a custom 404 error page in place in case people land there from a link or search engine query. This is an important step because it will show up for anyone who has not found what they are looking for and might leave without coming back again – especially if they landed on your site through Google!

3. Create Content that is Relevant to Your Target Audience

The tech market usually expects unique, highly technical content. As a tech startup, it’s essential that you create quality content for your general audience. Blogs are great and they’re an easy way to engage with people who want more in-depth information about what makes the technology industry tick.

Regularly producing content has many benefits, both inside and outside of the SEO spectrum. These include: increased visibility for newly published blog posts; improved ranking in search engine results pages (SERPs); and higher conversion rates as readers find what they were looking for from reading an article or watching a video related to their needs or interests more often than not.

It is always wise for a business owner to have their own blog, where they can share knowledge with their customers, followers, or stakeholders about what’s going on in the industry – it creates trust and generates leads from people who feel like they’re being treated as an individual rather than just another customer.

4. Optimize for Local Search Engine Results

The SEO strategy of using keywords that are location-specific is known as Local SEO. Local SEO can be beneficial for tech startups because it helps them build their brand as experts of niche products or services that only exist locally.

If you want to take the plunge into local SEO then there are some things that you need to know. First and foremost is location-specific keywords (LSK). LSKs include geographical names, the terminology used by your industry, and any geographic landmarks within greater than 100 miles from your business’s physical address.

Local search engine results are dominating web traffic today. Just look at the facts:

18% of searches on smartphones lead to purchases within 24 hours.
46% of all Google searches are looking for location-based information.
78% of mobile searches result in an offline purchase.
88% of mobile searches for a local business result in either a phone call or in-person visit within 24 hours.
92% of searchers will select a business on the first page of local search results.

How to Do Local SEO?

Depending on where your business is based, you will have different challenges in terms of getting found by potential customers who may not know about the services offered and how they can find out more information about what your company has to offer. Here are some of the steps you can take to increase your chances:

Make sure that Your business’ NAP (Name Address and Phone number) is set up correctly on your website.
Create your Google My Business account, make sure to link it with the NAP you just created. Also include profile pictures for search engine results pages (SERPs) so it’s easy for people who come across your website through organic search or from other channels like social media posts or referral sites to find you.
Make sure that your website has a Google Analytics code installed so you can see which pages are most popular with people coming from the SERP (these might not be the same as those used by agents when they come in through social media).
The next step is making sure these relevant pages rank high in search engine results for keywords related to what you offer. For example, if someone searches for “web hosting companies” and then clicks on one of your listings, it should show up at the top of any list showing web hosting providers within 50 miles or less.
You’ll also want to make sure that all mentions of your company across other sites like Yelp and TripAdvisor have been properly claimed so they aren’t taken down again after being reinstated.
Once your keywords are optimized, it’s time to build citations and get reviews for them. This will ensure that the high-ranking pages for those keywords can be found in the results of a search engine query (meaning they’re more likely to show up higher). The next step is making sure these relevant pages rank high in search engine results.
The final step is to make sure your SERPs are clean and accurate with no outlink spam, duplicate content, or other black hat strategies that could have negative side effects on the performance of all your pages.

Local SEO is one of the most effective ways to reach customers in a marketing campaign because it has such an “in-person” feel about it with all the targeted keywords, high-quality content specifically written for local readers that also includes rich data like map directions and drive times to increase conversions, etc. With so many people looking online locally these days, you would be wise not to ignore this incredible opportunity!

5. Utilize Social Media to Boost SEO

Optimizing your site for SEO is only one part of the equation. You need to also build off-site relevance and credibility through content marketing.

In general, the principle of off-site SEO is getting your content in front of a bigger audience by publishing to social media channels like Facebook and Twitter — so you get two valuable assets: reputation/authority and backlinks.

Social media channels, like LinkedIn and Facebook, have millions of active users who are looking for information about tech business news and products every day. Share your company’s blog posts or articles on these social networks to help you get in front of this audience – which is an excellent way to earn more exposure for your business as well as boost traffic and rank for SEO.

If you’re not actively engaging on Twitter or Facebook for your company’s products and services then now is the time to start! There are so many benefits of utilizing these platforms as part of an overall SEO strategy for your B2B business.

Conclusion

With so many ways to optimize your SEO, it can be hard to know where to start. If you’re a tech b2b startup looking for growth through search engine optimization (SEO), we’ve shared 5 strategies that will help get you on the right track.

If you have any other questions about B2B SEO, let us know! And please share this post so others can benefit from what we’ve learned today.